The #1 Way to Identify Your Target Market During a Job Search (written by Career Expert, Pete Leibman)

It may sound strange, but being more narrow with your search will make it easier for you to get your dream job.  Focus will force you to determine exactly where you want to work, it will give you a sense of direction and purpose, it will prevent you from feeling overwhelmed, and it will make it much easier for people to know how they can help you. 

After you get a general idea of the type of work you want (i.e. a job in sports marketing in the Washington, DC/Baltimore area), you need to zone in even further by identifying a target market of 25 ideal employers that meet all of your search criteria.  By selecting 25 companies, you will be working with a manageable number without being too limited.  (While you will have a concentrated effort to get hired by one of these companies, you should also pursue other relevant positions in your industry.) 

There are a variety of ways you can research companies.  However, the most thorough, least expensive, and fastest way to generate your top 25 list is through, the world’s largest database of updated, downloadable information on companies and their employees.  The web site is free, and their directory features full contact information for more than 4 million businesses and 22 million business professionals, including job titles, company names, web sites, mailing addresses, email addresses, and phone numbers. 

Primarily used by salespeople to find contact information for key prospects, is also an essential platform for a job search.  Like a salesperson, you need to identify the decision-makers at companies that are the best fit for your product: you!  

Here is an easy, 4-step process to find your top 25 potential employers through  This process only takes a few minutes.

Step 1: Go to and create a free account.

Step 2: After creating and signing in to your account, click on the “find company” button.

Step 3: Enter your relevant search criteria (i.e. your ideal geography, industry, sub-industries, company size, and so on), and click “search.”  Just start somewhere.  You can always broaden or refine your search.

Step 4: Scroll through your search results, and identify your top 25 companies. 

Again, your goal is to generate a list of your top 25 potential employers, based on your ideal location, industry, and so on.  You can always modify this list later on. 

Tune in tomorrow and next week to learn what to do after you have identified your ideal target market of employers…

-Pete Leibman

Career Expert and President of Idealize Enterprises

Follow me on Twitter @peteleibman

Explore posts in the same categories: Get Your Dream Job NOW, Job Search Made Easy

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