What pops into your head when you hear the phrase “salesperson?” Chances are you’ll think back to some time you dealt with a sleazy, slimy, pesky salesperson who tried to jam a product or service down your throat. Given the behavior and demeanor of the typical salesperson, most people have misconceptions about what it takes to succeed in sales.
When I was in college (before I started my sales career), I assumed that you had to be sleazy, tricky, and dishonest in order to be a good salesperson. Since I am none of those things, I wasn’t sure I could cut it in sales.
However, after setting a number of sales records in the NBA, I realized that the best salespeople are those who truly care about their customers. If you have integrity and you’re good at building relationships and professional friendships, you can be great at sales.
Approach your job search like a high-performing salesperson approaches his work, and you will land your dream job faster and with less effort. Here are 5 myths and truths about high-performing salespeople:
Myth #1: High-performing salespeople have inborn qualities that low-performing salespeople do not.
The Truth: Not everyone can become “the Michael Jordan of sales,” but selling is a skill that can be learned by anyone.
Myth #2: High-performing salespeople are dishonest and tricky.
The Truth: High-performing salespeople have integrity. Customers buy from salespeople they trust.
Myth #3: High-performing salespeople are very aggressive and confrontational.
The Truth: High-performing salespeople build rapport with their customers; rapport is not built through force or manipulation. Customers buy from salespeople they like.
Myth #4: High-performing salespeople are lucky.
The Truth: High-performing salespeople create their own luck by having a positive attitude, being well-prepared, and taking massive action to achieve their goals.
Myth #5: High-performing salespeople are focused on their own needs and desires.
The Truth: High-performing salespeople are focused on their customers’ needs and desires. They focus on how they can help the customer, not on how the customer can help them.
In summary, if you want to get your dream job, you need to think and act like a high-performing salesperson. Anyone can learn how to sell. Demonstrate integrity to build trust, be likeable to build rapport, create your own luck by having the right attitude and by taking the necessary steps, and make sure you always focus on the needs and desires of the people you want to buy you (aka to hire you).
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